Chapter Leadership Depends on You!
By Deanne Levander, Associate Fellow and President, Twin Cities Chapter
If you’re a chapter leader wondering how you’re going to pull it all together by the end of summer, now is a good time to reflect on the path that led you to a leadership position: What brings you here? Where did you begin? Where are you going? It’s very important to be aware of your STC leadership path before you embark on the year (or two!) ahead.
Regardless of your chapter size, location, and history, you share your role with generations of STC leaders. Our commonality lies in our shared community, our shared profession, and our shared challenges. Take a cue from the venerable I Ching: while we’re certain that no one has struggled quite like we are at the moment, it’s inevitable that leaders before us have already conquered the challenges we face now.
I hope you have already decided why you want to lead your STC community. However, if you’re struggling with your decision and asking questions like, “How am I ever going to find the time to do a good job?” or “What if nobody comes to the meetings?” or even “Who will help me?”, fear not: your interest, experience, and vision will see you and your board or administrative council through.
Community is the sense of living and working together for common goals. As naturally communal beings, we long to belong to a group with a common purpose. The strength and comfort of an STC community come from the principle that the whole is greater than the sum of its parts. Unless we work to create it, community does not happen. What we bring to the community and the role we let it play in our lives—these are what help a community thrive. This kind of connectedness gives us the power to improve our lives and make the world a better place.
Elements of Successful Chapter Leadership
This article explores ways in which new or seasoned chapter leaders can invigorate their communities by evolving their interest, leveraging their experience, and sharing their vision.
Interest
Interest is the state of curiosity or concern about something. Within STC’s context, its essence drives our activities: out of concern for professional advancement, we develop programs for an audience of our peers. Because we are curious about how things work, or why systems are in place, or even where we’re going in the next five years, we get involved in a community, the basis of which is our common professional interests.
My interest in STC developed over time as I participated in the roles of secretary, vice president for programs, judge, and workshop leader. I learned so much as I took on these roles that, with each activity I completed, I became more interested in the chapter and the profession. As I developed chapter programs, I anticipated what program content would interest the audience. We had several audiences to speak to (managers, junior writers, senior writers, graphic artists), and a wealth of material was just waiting to be developed for each group!
As you develop yourself as an STC community leader, consider what interests you about the profession and your community. Can you spread that interest so it benefits your members? For example, if you’ve spent time as a judge, you know the value of the competition from the perspective of both the entrant and the judge. Consider how easy it is to promote member activity in terms of the competition: can you translate that to other chapter activities? For example, are there long-time judges who’d be perfect as competition managers? Capitalize on your members’ interests, and invite them to participate in your administrative or executive roles.
Experience
An important contributor to leadership experience is active participation in events or activities, leading to the accumulation of knowledge or skill. What is great about STC is that we can build on our experience to gain even more experience. This translates into skills and abilities that benefit both the workplace and the chapter or community.
We all have some experience. I began my technical writing career already having written resumes (in trade, for goods and services), advertising copy (in trade journals for technical products), and plenty of letters (this was before e-mail). The point is, I wrote every day. When I began my STC experience, I had been writing for more than fifteen years. But I was a new STC member, and my writing experience became secondary to my STC experience.
I learned how to address the needs of my STC audience: as secretary, I recorded all activities and meeting results; as employment committee manager, I contacted area employers in an attempt to help members learn what companies were looking for. Can you leverage your experience into an STC benefit? Think about what you went through as you took on your various roles: can you anticipate what others will encounter when they first lead a committee? Do you remember how you felt when you were judging an entry for the very first time?
Translate your years of experience into active engagement so that your community’s members benefit from it.
Vision
We often hear about a leader’s vision and how important it is to a desired outcome. Much has been written about the strength of envisioning a result; it is said that whether people do it unconsciously or consciously, it still affects their lives. Within STC, we may not have visions that propel world peace, but we certainly can affect the mood of the chapter when we speak of our vision for its success.
When I struggled to form a vision, I asked myself what I felt STC’s importance was. What did I value in the organization, in the monthly programs? In a previous role, I had created an annual theme for programs. For example, programs were developed—each one unique—to offer different angles on the theme of professional development. It seemed like a natural progression, then, to enlarge the idea of a theme into a vision.
I realized that what I had been wanting was value, so I wanted to give value to members. Member value became my vision, and I beat the drum mercilessly. Every question I was asked was answered: “Does it support the membership?” “Exactly how does it support the membership?” “How does this add value for members?” I was a nonstop recording.
As you embark on your STC leader journey, give yourself the compass of vision. It’s truly a beacon in the dark, and it guides you along all those narrow precipices. Vision need not be complex: it can be as simple as “provide member value.” Write a simple, subject-verb-object sentence, one you can remember and translate into any STC-related activity or sentence. To build an STC community, increase the opportunities for activities. Invite members and nonmembers alike. Offer small-group activities, like book clubs, coffee breaks, and happy hours. Or pursue a larger, related community concern like supporting your local literacy council. Pull a team of STC members together to tutor a non-native speaking group. The opportunities are only limited by your imagination.
Do It with Clarity!
One of the greatest benefits of leadership comes from helping others find their niches and develop new strengths. We can also take advantage of the tremendous opportunities that come our way. Think about how you have overcome challenges in your past, and consider the lift you get when you succeed! We have such a ripe chance to spend time with like-minded individuals when we participate in STC.
To clarify my vision of member value, I started by thinking about an idea that would be simple enough to incorporate into anything I said about STC. Try to come up with a vision statement or phrase that you can incorporate into your spiels, whenever you talk to the board or council members, when you introduce meetings, or send out e-mails . . . anytime you have the floor!
Work to clarify your message. Sometimes it takes practice. What (exactly) is your point? Be sure to know what it is! That makes it a lot easier to deliver your message.
Encourage clarity of purpose. Ask your council to make sure it serves member interests through your vision. What exactly is a member interest? Try to remember why you are a member—why are people members? If we can focus on that, we’re sure to attract more members to our group. If you can, encourage others to include your vision in their introductions to program topics. If there’s always a hook into the vision, the vision will become everyone’s mantra! I like to point out how we are adding member value at every meeting. It’s important, too, to clarify how their STC experiences enhance members’ work life. It may not be enough to include value-added activity: you might just have to spell it out!
Deanne Levander is a senior member of STC and works as a senior technical writer in the IT division at TCF National Bank in Minneapolis, Minnesota.